Building a Better Ember

Hi there, I’m Aaron 👋 — alongside Dan, I co-founded Ember back in 2019 on a mission to help liberate business owners from the burden of accounting and tax.

Following our recent £5 million investment, I wanted to share with you, the people we are building Ember for, our vision for the future, where we currently are on our journey and a little bit about some of the exciting things we have in store for you over the next 12 months. 🚀

Building a Better Ember

Since launching Ember back in 2020, we have had the privilege of helping thousands of micro-businesses navigate their financial obligations.

Over the last couple of years, we’ve really taken aback by how popular Ember has proven to be with so many businesses.

Throughout that time, we’ve learned so much about the challenges you face and how we, at Ember can help solve them.

About 12 months ago, it became clear that to build the future you deserve, we needed to level up our infrastructure and rebuild Ember from the ground up with these learnings in mind.

Getting this right has been our core strategic focus over the last year, and while we still have a little bit to go, I couldn’t be more excited about the future this foundational change unlocks. 💪

What This Means for You

Over the last six months, you’ll have noticed we’ve updated our Dashboard, Transaction Management flow, My Tasks section, and Reports. Over the next month, you should expect to notice similar updates to our Invoicing and Onboarding flows, and by the end of the year, you should expect to have seen updates to every single aspect of the system.

With each of these updates, while you’ll likely notice some improvements to our UI, the core way in which you experience the features will remain largely the same.

The majority of the work we’re doing at the moment is work you won’t see — it’s mostly happening under the hood, and it’s intended to put us in a position that allows us to deliver much greater value to you over time.

Today, we are in the closing phases of this transition that will set us up for success in the future and having just secured a further £5 million in funding, we have never been in a better position to deliver on our mission and the future you deserve. 🌅

Following the journey

We couldn’t be more excited about what’s to come over the next few years, and we’re incredibly grateful to have so many amazing businesses onboard for the journey.

Our promise to you is that throughout this journey, we will be open with you and provide you with a clear line of sight about what’s on the horizon.

To provide this visibility, we are also sharing two new spaces with you today:

1. Firstly, we’re making our roadmap public to give you visibility on some of the bigger projects we have on the horizon.
2. Secondly, we’ll be launching our news site and section within Intercom to keep you posted on all of the new things, big and small, that have recently shipped and are ready to use.

You can also read the full post here, which covers more about why we do what we do, our ultimate mission and how we think about building Ember.

Thank you

As we enter this next phase, I wanted to close by saying thank you.

We are inspired every day by the amazing businesses that operate on Ember, and we couldn’t be more determined to help you succeed.

The road is long, but the future is bright.

Stay tuned,

Aaron